課程介紹
課程安排
了解全球經貿環境、分析各海外市場特性及運作, 以利拓展國際貿易
Course Description:
This course focuses on the analysis of global economic and trade market. It is organized around the development of emerging market. Also it will examine how the governmental policy has affected the development of economy and trade. In addition, students will study basic international trade practice, economics, and international marketing management.
Learning Methods and Activities:
1. Course readings-Students will be required to do extensive reading of the literature in international trade field. Students will be asked to reflect on the literature.
2.Lecture-The instructor will present a focus lecture highlighting the major points from the relevant literature and professional experiences.
3.Collaborative learning-Students will meet in collaborative learning groups to discuss and analyze.
4.Group presentation.
課本&教材
1. 國際行銷管理:台商進軍國際市場寶典,戴國良(2005),五南圖書出版公司
2. 自編講義
教師 /
教師 / 姜傳益(退休)
教師 / 黃啟貞
教師 / dd
教師 /
教師 /
教師 /
教師 /
教師 / 國貿系國貿系
教師 / 商管院
教師 / 商管學院代表