Course Intro
Course Plan
Textbooks
廣告與行銷，柳婷，五南；廣告傳播，蕭湘文，威仕曼；廣告創意，蕭湘文，五南；廣告目標與效果測定，S. Dutka著，郭貞譯，滾石；品牌行銷與管理，戴國良，五南；廣告文案，Bendinger著
Teacher / 鄭鼎寶
Teacher / 黃啟貞
Teacher / dd
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Teacher / 創媒院
Teacher / 2222
Teacher / 崑山科技大學公共關係暨廣告系