Course Intro

Course Plan

To understand the basic framework of business operation and develop the students’ awareness of the challenges faced by today’s enterprises and how to overcome the challenges. To understand how the business works and how the parts fit together. Case study assigned to students by groups deeply analyzed business model, business success factors, current bottlenecks and future development to train students possessing critical thinking questions and oral expression capabilities.

Textbooks

Bovee, C. L., & Thill, J. V.（2005）. Business in Action (3rd ed.). Upper Saddle River, NJ： Pearson Prentice Hall.（滄海書局代理進口）