Course Intro
Course Plan
To understand the basic framework of business operation and develop the students’ awareness of the challenges faced by today’s enterprises and how to overcome the challenges. To understand how the business works and how the parts fit together. Case study assigned to students by groups deeply analyzed business model, business success factors, current bottlenecks and future development to train students possessing critical thinking questions and oral expression capabilities.
Textbooks
Bovee, C. L., & Thill, J. V.（2005）. Business in Action (3rd ed.). Upper Saddle River, NJ： Pearson Prentice Hall.（滄海書局）
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個案
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1.瑟康公司
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2.從法律角度看信托關係
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3.萬豪集團
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4.山毛櫸堅果營養食品公司
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5.山毛櫸堅果營養食品公(B).
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6.山毛櫸堅果營養食品公(C).
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7.山毛櫸堅果營養食品公(D).
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8.格魯特訴博林杰案
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9.莫爾登紡織工業公司(A).
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10.莫爾登紡織工業公司(B).
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11.印度西普拉製藥公司
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12.Becton Dickinson；倫理與商業慣列 (A).
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13.Becton Dickinson：倫理與商業慣例 (B).
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14.日本金融危機與日本長期信貸銀行.
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15.西爾斯汽車中心 (A).
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16.西爾斯汽車中心 (B).
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17.組織中的激勵.
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18.MCI公司的管理改革.
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19.美國的公司改革.
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20.暻亙
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21.天伯倫鞋業公司的社區參與.
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22.曼維爾纖維玻璃企業團 (C).
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組織行為ppt-09
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組織行為ppt-10
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組織行為ppt-11
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組織行為ppt-12
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組織行為ppt-13
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組織行為ppt-14
Teacher / 林伶瑾
Teacher / 黃啟貞
Teacher / dd
Teacher /
Teacher /
Teacher /
Teacher /
Teacher / 國貿系國貿系
Teacher / 商管院
Teacher / 商管學院代表