Course Intro
Course Plan
Description:了解全球經貿環境、Course 分析各海外市場特性及運作, 以利拓展國際貿易.
This course focuses on the analysis of global economic and trade market. It is organized around the development of emerging market. Also it will examine how the governmental policy has affected the development of economy and trade. In addition, students will study basic international trade practice, economics, and international marketing management.
Learning Methods and Activities:
1. Course readings-Students will be required to do extensive reading of the literature in international trade field. Students will be asked to reflect on the literature.
2.Lecture-The instructor will present a focus lecture highlighting the major points from the relevant literature and professional experiences.
3.Collaborative learning-Students will meet in collaborative learning groups to discuss and analyze.
4.Group presentation.
Textbooks
一、使用教材(書名、作者、出版社)Textbooks
1. 國際行銷管理:台商進軍國際市場寶典,戴國良(2004),五南圖書出版公司(以最新版本為準)
2. 自編講義
二、參考書目(書名、作者、出版社)
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第1週 Topic and questions
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第2週 商情與收集結
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第2週 Trade English
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第三週 全球貿易現況與貿易程序
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第四週The National Day-No class
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第五週 全球貿易現況與貿易程序
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台塑六輕效益
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生產國條碼
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第六週 中國經貿分析-範例
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第十週 日本經貿分析-範例
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第七週 新加坡經貿分析 I
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第七週 新加坡經貿分析 II
Teacher / 姜傳益(退休)