跳到主要內容
International Marketing Management_課程圖片
International Marketing Management
Registration:Now ~ Any Time
Course Period:2010-09-17 ~ 2011-01-14
LINE sharing feature only supports mobile devices

Course Intro

Course Plan

教學目標1. Upon completion of this course, students will be able to understand the uses of technology, theory, and research that can be applied to the practice of the International Marketing. 教學方式(Learning methods and activities) 1. Course readings-Students will be required to do extensive reading of the literature (textbooks) in investment field. Students will be asked to reflect on the literature (textbooks) and how it relates to their own experience in investment field. 2. Lecture-the instructor will present a focus lecture highlighting the major points from the relevant literature (textbooks) and professional experiences. 3. Collaborative learning-Following the focus lecture, students will meet in collaborative learning groups to discuss and analyze their research topic. 4. Class discussion-The instructor will then process students their reflections and collaborative learning group discussion. 5. Class presentations. 7. Visit an international company.
 Textbooks
使用教材(書名、作者、出版社)Textbooks 1. 林建煌(2008),國際行銷管理,第二版,台北:華泰文化出版 2. 自編講義 二、參考書目(書名、作者、出版社)Reference books 經濟日報, 工商時報, 天下雜誌, 遠見雜誌 三、指定閱讀書籍(書名、作者、出版社) Reference books 1. Keegan and Green (2007), Global Marketing, brief edition, 蕭仁傑審訂(2007), 國際行銷學, 台北,
  • ch.1 全球行銷
  • ch.2 經濟環境
  • ch.3 文化環境
  • ch.4 政治環境
  • 行銷研究
  • ch.6 市場區隔 定位
  • ch.7全球進入策略
  • ch.8 產品策略
  • ch.9 產品管理
  • ch.10 訂價策略
  • ch.11通路策略
  • ch.12 SCM
  • ch.13 推廣策略
  • ch.14廣告管理
  • ch.15行銷組織與控制
姜傳益(退休)_教師圖片
Teacher / 姜傳益(退休)
企管系_教師圖片
Teacher / 企管系
商管院_教師圖片
Teacher / 商管院

Related Courses

VCO&PLL_課程圖片
VCO&PLL
蔡澈雄_教師圖片 蔡澈雄
Period:2010-10-07~
9901電力電子學_四電機三B_課程圖片
9901電力電子學_四電機三B
陳金鈴_教師圖片 陳金鈴
Period:2010-08-11~
9901高等半導體元件物理_電機碩一_課程圖片
9901高等半導體元件物理_電機碩一
李道聖_教師圖片 李道聖
Period:Not set
LINE sharing feature only supports mobile devices