课程介绍
课程安排
教學目標-針對傳統及高科技產業所處的產業環境, 狀況與未來趨勢, 作分析研究. 並以case study方式, 培養對企業策略佈局的洞察力,並了解四大智慧型及六大新興產業,做好職涯規劃
教學方式(Learning methods and activities)
1. Course readings-Students will be required to do extensive reading of the literature (textbooks) in investment field. Students will be asked to reflect on the literature (textbooks) and how it relates to their own experience in investment field.
2. Lecture-the instructor will present a focus lecture highlighting the major points from the relevant literature (textbooks) and professional experiences.
3. Collaborative learning-Following the focus lecture, students will meet in collaborative learning groups to discuss and analyze their research topic.
4. Class discussion-The instructor will then process students their reflections and collaborative learning group discussion.
5. Class presentations.
6. Visit a company.
课本&教材
一、使用教材(書名、作者、出版社)Textbooks
1. 林錦煌 (2008) 產業分析: 競合與策略 滄海書局
2. 自編講義
二、參考書目(書名、作者、出版社)Reference books
1. 經濟日報, 工商時報, 財訊快報, 姜太公秘笈,
股市策略:姜八點--------------
2. 鐘憲瑞 (2008) 產業分析精論:多元觀點與策略思維
前程文化事業有限公司
三、指定閱讀書籍(書名、作者、出版社) Reference books
1. 朱延智 (2008) 產
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產業發展基礎
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科技體制與發展
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ch.3 產業結構與政策
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ch.4產業群聚
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ch.5 多角化
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ch.6 產業價值鏈
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ch.12 產業研究方法
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ch.7 SCM
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ch.8 競合與外包
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ch.9 核心能力
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ch.10 技術預測 研發績效
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ch.11 全球化佈局與知識管理
教师 / 姜傳益(退休)
教师 / 企管系
教师 / 商管院