課程介紹
課程安排
1. Upon completion of this course, students will be able to understand the uses of technology, theory, and research that can be applied to the practice of the International Marketing.
四、教學方式(Learning methods and activities)
1. Course readings-Students will be required to do extensive reading of the literature (textbooks) in investment field. Students will be asked to reflect on the literature (textbooks) and how it relates to their own experience in investment field.
2. Lecture-the instructor will present a focus lecture highlighting the major points from the relevant literature (textbooks) and professional experiences.
3. Collaborative learning-Following the focus lecture, students will meet in collaborative learning groups to discuss and analyze their research topic.
4. Class discussion-The instructor will then process students their reflections and collaborative learning group discussion.
5. Class presentations.
7. Visit an international company.
五、成績評量及標準
1. Regular class attendance 20% A=90-99 Excellent
2. Class participation 10% B=80-89 Good
3. Group presentation 10% C=65-79 Fair
4.Term paper (simulation) 10% D=Less than 65 Poor
5. Final examination 60%
課本&教材
一、使用教材(書名、作者、出版社)Textbooks
1. 林建煌(2008),國際行銷管理,第二版,台北:華泰文化出版
2. 自編講義
二、參考書目(書名、作者、出版社)Reference books
經濟日報, 工商時報, 天
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Topics
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三角貿易
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貿易程序
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Trade English
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全球化
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ch.1
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ch.2
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ch.3
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ch.4
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ch.5
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ch. 6
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ch.7
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大陸市場行銷通路與管理
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如何撰寫行銷企劃案
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ch.8 全球產品策略
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ch.9 全球產品管理
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ch.10
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ch.11
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法國經貿旅遊
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ch. 12
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ch.13
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ch.14
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ch.15
教師 / 姜傳益(退休)
教師 / 企管系
教師 / 商管院