跳到主要內容
International Marketing Management_課程圖片
International Marketing Management
Registration:Now ~ Any Time
Course Period:2009-02-25 ~ 2009-06-03
LINE sharing feature only supports mobile devices

Course Intro

Course Plan

1. Upon completion of this course, students will be able to understand the uses of technology, theory, and research that can be applied to the practice of the International Marketing. 四、教學方式(Learning methods and activities) 1. Course readings-Students will be required to do extensive reading of the literature (textbooks) in investment field. Students will be asked to reflect on the literature (textbooks) and how it relates to their own experience in investment field. 2. Lecture-the instructor will present a focus lecture highlighting the major points from the relevant literature (textbooks) and professional experiences. 3. Collaborative learning-Following the focus lecture, students will meet in collaborative learning groups to discuss and analyze their research topic. 4. Class discussion-The instructor will then process students their reflections and collaborative learning group discussion. 5. Class presentations. 7. Visit an international company. 五、成績評量及標準 1. Regular class attendance 20% A=90-99 Excellent 2. Class participation 10% B=80-89 Good 3. Group presentation 10% C=65-79 Fair 4.Term paper (simulation) 10% D=Less than 65 Poor 5. Final examination 60%
 Textbooks
一、使用教材(書名、作者、出版社)Textbooks 1. 林建煌(2008),國際行銷管理,第二版,台北:華泰文化出版 2. 自編講義 二、參考書目(書名、作者、出版社)Reference books 經濟日報, 工商時報, 天
  • Topics
  • 三角貿易
  • 貿易程序
  • Trade English
  • 全球化
  • ch.1
  • ch.2
  • ch.3
  • ch.4
  • ch.5
  • ch. 6
  • ch.7
  • 大陸市場行銷通路與管理
  • 如何撰寫行銷企劃案
  • ch.8 全球產品策略
  • ch.9 全球產品管理
  • ch.10
  • ch.11
  • 法國經貿旅遊
  • ch. 12
  • ch.13
  • ch.14
  • ch.15
姜傳益(退休)_教師圖片
Teacher / 姜傳益(退休)
企管系_教師圖片
Teacher / 企管系
商管院_教師圖片
Teacher / 商管院

Related Courses

9702幼兒生命教育_四幼保三A_課程圖片
9702幼兒生命教育_四幼保三A
謝斐敦_教師圖片 謝斐敦
Period:2009-03-29~
Window Program_課程圖片
Window Program
蔡政穆_教師圖片 蔡政穆
Period:2009-02-20~
9702美勞教材教法_四技幼保三A_課程圖片
9702美勞教材教法_四技幼保三A
周宣辰_教師圖片 周宣辰
Period:2009-11-10~
LINE sharing feature only supports mobile devices