Course Intro
Course Plan
The objective of this course is to cultivate students’ international marketing concept, ability and skill. Let student understand what the key components and differences of cross-culture are..
Textbooks
Introduction 2.International marketing content I 3.International marketing content II 4.Brief of international economics environment 5.Brief of political environment 6.Seminar of country I 7.Seminar of country II 8.Seminar of country II 9.Seminar of count
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Chap002.ppt
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Chap003.ppt
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Chap004.ppt
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Chap005.ppt
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Chap006.ppt
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Chap007.ppt
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Chap008.ppt
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Chap009.ppt
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Chap010.ppt
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3-1chiquita..ppt
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3-2Chiquita annual.pdf
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3-3Final Report Chiquita.pptx
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3-2VNM_Annual_report_FINAL_ENG.pdf
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3-2Request-AAPL_10K_FY09.pdf
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3-1Constructing a Nation.doc
Teacher / 林伶瑾
Teacher / 企管系
Teacher / 商管院